This program is designed with the management aspect of marketing in mind. The program focuses on training you to become professional marketers who ensure value-for-money and have a bird’s-eye view of all the issues and regulations of the industry. This program is structured to ensure that you take some business and management courses in addition to your specialization modules (marketing). The program targets individuals who want to deepen their knowledge in marketing and apply the professional principles and strategies of marketing in their work.
Modules and courses
Mode of course delivery
The programme is offered through distance education, a learning oriented system allowing greater flexibility in learning while students continue with their regular professional work. The programme is offered in a mixed mode format. The approach uses print and electronic media in order to be responsive to the needs of the learner and also maximize the use of technology in course delivery.
At the heart of the programme is excellent online learning materials developed by capable and competent resource persons from KNUST and other recognized institutions.
Academic Support Systems/Services
Limited face-to-face facilitated sessions are provided at all the Learning Centres. These sessions are supported by print and electronic materials, and local learning facilitators who also support and direct students as they work through the resources provided.
The Centres provide learning support to students living in different parts of the country, thus reducing travel expenses.
Head of department
Prof. Bylon Abeeku Bamfo
Entry Requirements: HND or its equivalent in business-related areas such as Accounting, Secretarial, Management, Purchasing and Supply, Marketing, etc. Options available are:
- Human Resource Management
- Banking and Finance
- Hospitality Management
- Logistics and Supply Chain Management
Graduates from the program become entrepreneurs or find work in private institutions and any other sector of the economy where their skills and knowledge is required.