The programme is expected to give participants an in-depth knowledge of marketing from an academic and practitioner’s perspective. It is further expected to enable participants to address marketing challenges in critical and creative ways. The programme is designed to help those from general business or management-related disciplines to develop, enhance and build their capacities to become innovative marketing professionals, who have the ability to lead strategic decisions in the creation of successful products and services.
Modules and courses
Mode of course delivery
The programme is offered through distance education, a learning oriented system allowing greater flexibility in learning while students continue with their regular professional work. The programme is offered in a mixed mode format. The approach uses print and electronic media in order to be responsive to the needs of the learner and also maximize the use of technology in course delivery.
At the heart of the programme is excellent online learning materials developed by capable and competent resource persons from KNUST and other recognized institutions.
Academic Support Systems/Services
Limited face-to-face facilitated sessions are provided at all the Learning Centres. These sessions are supported by print and electronic materials, and local learning facilitators who also support and direct students as they work through the resources provided.
The Centres provide learning support to students living in different parts of the country, thus reducing travel expenses.
Head of department
Applicants must possess a good first degree in any discipline from a recognized University.